Zak Group was commissioned to art direct the identity, website and launch campaign for the RIMOWA Design Prize, a celebration of German design excellence through the empowerment of creative talents shaping the future. The logotype and symbol of the RIMOWA Design Prize are drawn with a double-stroke that references the hallmark grooves of RIMOWA’s aluminium suitcases. An animated teaser campaign shows the prize symbol being sculpted in 3D while a new website presents the inaugural theme of mobility alongside the international jury and participating universities.