BORDEAUX — We’ve began working with the CAPC musée d’art contemporain de Bordeaux on a new identity under the directorship of María Inés Rodríguez, who joined the museum in 2014. Founded in 1973 by Jean-Louis Froment, CAPC has since established itself as a landmark in the French and international art scene and is housed in the Entrepôt Lainé, a 19th-century warehouse. Now under development, our new identity aims to channel the museum’s history while reinventing its visual language following CAPC’s 40th anniversary.