Zak Group created the brand identity for Sprinter, a new premium vodka soda founded by Kylie Jenner. The project involved designing a visual identity, including a logotype and symbol, that resonates with Sprinter's target audience. The packaging features a vibrant colour palette and bespoke typography that reflects the beverages energetic spirit. A cohesive design system extends across various touchpoints, from the cans and cartons to promotional materials.